In-App Animation System
Short animated background loops in our visual style that I led the creation of, alongside help from my team. These needed to work on all device sizes for our home screen as well as be small in size. We were very intentional with our composition and timing: the center mobile crop contains all the key elements and the loops are about 5 seconds each.
Social Media Animation System
Under a philosophy of providing genuine free value and knowledge that in turn helped establish the brand, we regularly created social content with text written by our in-house clinical experts. I created an animation system to turn our unique illustrations into gentle loops and trained the design team to be able to produce them. These are a few examples.
Live action video adverts
An example of live action video adverts we created in 2021. We kept production lean by doing it in house: I scripted, storyboarded, edited and post-produced the videos, and hired the Bucharest-based studio Black Horse Mansion to film local actors in a green screen studio.