Motion graphics idents & key art for London music institution Netil Radio’s 5th anniversary.
The brief was to create the main graphical concept and a lead video creative, followed by 5 separate videos for each of the days that the station was going to have special programming on.
My pitch was a playful take on the number 5, created using modular blocks and paired with an organic, textured, hand worn design treatment. This approach allowed for flexibility and consistency, as the days rolled on and the audience was informed about the special guests performing each day.
Static key art
Animated key art loop (allow time to load video)
Individual day programming loops (allow time to load videos)
Design development
Demo loop used in my idea pitch (allow time to load video)
Although created and collaged digitally for what was a quick job, I carefully programmed each layer to have different movement, subtle distortion or procedural damage applied to it, and I posterized the frame rate to give the final videos an organic and warm character.
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Tools used: After Effects, Photoshop, Illustrator, Procreate, Canon Scanner, Recycled Paper